Privacy Guidelines

Atalpha Company LLC is committed to handling your personal information with professional integrity, security, and transparency.

This section outlines our standardized practices for collecting, utilizing, and safeguarding your information when you interact with our e-commerce platform or purchase physical goods. We prioritize data protection in accordance with United States commerce regulations.

1. Information We Collect

To fulfill your orders for physical products, we collect specific data points during the transaction process:

• Identification: Full name, verified email address, and contact phone number.
• Logistics Data: Billing address, physical shipping address, and purchase history.
• Financial Processing: Limited payment data handled via Stripe or PayPal. We do not store credit card numbers, CVVs, or PINs on our internal systems.
• Technical Metrics: IP address, browser type, and interaction data collected through essential cookies for site functionality.

2. Utilization of Data

Your personal data is utilized strictly for operational purposes:

• Order Fulfillment: Processing payments, packaging physical goods, and coordinating domestic delivery.
• Communications: Sending tracking updates and responding to support inquiries.
• Security: Monitoring for fraudulent activity and maintaining the integrity of our digital checkout.

We do not sell, rent, or trade your personal information to third-party marketing entities.

3. Necessary Third-Party Disclosure

We share limited data only with trusted partners required to complete your order:

• Payment Gateways: Stripe and PayPal for secure transaction authorization.
• Logistics Partners: Carriers (USPS, UPS) for the physical delivery of your purchases.
• Legal Obligations: Disclosure as required by law, regulation, or lawful governmental requests.

4. Your Privacy Rights

As a business based in California, we respect your rights under the CCPA. You may request to:

• Access the personal information we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data, subject to legal and tax retention requirements.

To exercise these rights, please contact us via the verified details below.

5. Cookies

Our website uses essential cookies to enable core site functionality, such as secure checkout and session management. You may disable cookies via your browser settings, though this may impede the ability to complete a purchase.